‘Taos is Art” will soon be springing up on new promotional banners all around the town of Taos. Fifty-eight banners will display art by living artists from the Taos community. The banners are planned to hang along Paseo del Pueblo Norte y Sur, in Taos Plaza, and, for the first time, they will also be expanded to hang along Bent Street, Kit Carson Road, and Teresina Lane/Scheurich Lane (the Juan Largo Loop).
Forty artists will be selected by a jury. The call for artists extends to all artists now living in Taos and Taos County. The jury will be made up of a museum representative, a gallery artist, an historian, a Taos Pueblo representative, and a small business owner, (the jury is still being confirmed).
“You can count on a diverse, but small (jury) group that will go through all of the submitted entries,” said Director of Tourism and Marketing Ana Karina Armijo, who is in charge of the project. Selected artists will be revealed in the coming months, and all artists selected will be given their own individual “Taos is Art” banner after they’ve been on display for the season.
The guidelines for consideration by the jury are residents 15 years old and up. The artwork itself must have been created within the last 10 years. All forms of visual art will be considered. These include painting, sculpture, weaving, craft, photography, drawing and printmaking. Artists will need to send in one high resolution image of their artwork. If you are not able to submit a high resolution image on your own, there will be a list of photographers on the website who will be available to help.
The entry form and details can be found on taos.org/CallForEntries. Entries will be accepted Jan. 2-21, 2018. The website link should be up and running by the time this story goes to press, if not please be patient, there’s still time to apply.
When asked his thoughts about banners featuring community artists, Miguel Martínez of Michael McCormick Gallery told Tempo: “It’s a great idea. Any kind of recognition like this is really important for artists in Taos.”
The street pole banners are in a vertical format, with a clean look designed by Gina Azzari. Rather than shrinking the artwork to fit, the image will be cropped as a detail, and include the artist’s name. For observers who may want to see more of the work and seek out an artist, a listing of all artists selected will be featured on the taos.org website, which will include a short biography and contact information for each artist.
Another aspect of the banner project is a “Taos Invite,” which will include 18 banners hung in Taos Plaza (these are to be a shorter vertical format). The group involved with this particular selection includes Janet Webb (Webb Design founder), Deborah McLean (Taos Center for the Arts executive director), the Arts and Cultural District, and Taos Marketing Committee.
At this early juncture of the project, details are being firmed up. The plan is to have the banners in place April 1 through Oct. 31, 2018. An April 6 reception at Taos Town Hall showcasing duplicates of the banners is being planned. The marketing committee hopes to gauge the success of this project by monitoring social media sites (particularly Instagram) to see how often images of the banners show up.
Photographers who are able to help shoot high resolution images of the art entries are asked to contact: firstname.lastname@example.org.