Gov. Susana Martinez is calling for a $3.5 million increase for the New Mexico Tourism Department in her proposed budget for the next fiscal year. The funding would be used for a significant marketing push in the San Francisco area, according to a statement released by the tourism department.
"Gov. Martinez continues to demonstrate her commitment to growing New Mexico's economy through her prioritization of the Tourism Department's marketing budget," said Tourism Department Cabinet Secretary Rebecca Latham. "Year after year, New Mexico True advertising has proven to deliver a strong return on investment with visitation, economic impact and tourism jobs at an all-time high. I'm thrilled for her vote of confidence in the department's brand marketing initiatives and support for New Mexico's thriving tourism industry,"
Tourism remains a strong driver of the New Mexico economy behind the fossil fuel industry and government. New Mexico Department of Workforce Development reported more than 100,200 jobs in leisure and hospitality. The agency estimated an over-the-year employment increase of 2,600 jobs, or about a 2.7 percent, in leisure and hospitality in 2017.