Movers and shakers — Taos businesswomen to know

Ana Karina Armijo

Posted

MARKETING AND TOURISM DIRECTOR FOR

THE TOWN OF TAOS

INDUSTRY: MARKETING AND TOURISM

HOW LONG HAVE YOU BEEN AT THE HELM?

“I’ve been director of marketing and tourism for 16 months.”

WHAT IS THE TOWN OF TAOS DOING RIGHT FOR BUSINESS?

“By hiring a director of marketing and tourism and establishing a tourism department, the town has shown a commitment to the tourism industry that directly benefits local businesses. One of the important initiatives of the department is spending lodgers tax on local talent in providing marketing services. It’s been exciting to work with Taos designers, photographers, writers and content developers. We are providing contract work to locals and they are providing an accessible knowledge base. The other important initiative is promoting, supporting and developing events — whether art, music or cultural events — the town understands the importance of providing more tourism product to the visitor. The diverse events our community offers reflects the multicultural landscape that makes this place so special and encourages visitors to come back.”

WHAT MORE COULD THE TOWN BE DOING TO HELP GROW TOURISM?

“The town should continue their efforts by mobilizing businesses to work together more closely in order to expand their reach to the venturesome traveler. Also, we want to encourage businesses to participate in the new technologies and opportunities of advertising and marketing. It can be daunting because things are constantly changing. But we see those businesses who are active on social media get real benefits and engagement with exposure of their brand on these new platforms.”

WHO ARE YOUR HEROES IN REAL LIFE?

“My mom. She was a tough lady who sacrificed her dreams so her daughters had the opportunity to fulfill their own. Sometimes you don’t realize what that really means until they’re gone. She was strong, loyal and hardworking. She was and always will be my hero. I took this job because I knew she would be proud of me for taking the leap from running my own successful businesses to working for the community by promoting what I love, which is Taos.”

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