It is officially prom season in Taos. Almost every Saturday in April and May, at least one high school in Taos County will host its prom, with Taos High School celebrating in style this Saturday (April 22).
"These events will hopefully create cheerful memories, not tragic ones caused by alcohol. The Taos Alive Coalition would like to encourage parents to help our students enjoy prom festivities safely and without alcohol," said a statement put out by Taos Alive organizers.
Some statistics put into sharp focus why it is important to remind teenagers at this time of year not to drink and drive.
• The Insurance Institute for Highway Safety reports that this season sees the highest teenage traffic fatalities, many of which are caused by alcohol, according to Taos Alive.
• New Mexico has the highest alcohol-related death rate in the country and fourth highest rate of early initial drinking, with youth starting before age 13.
The Taos Alive Coalition will post social media ads on Facebook and Instagram to remind students of checkpoints, discourage adults from purchasing alcohol for minors and urge parents to talk to their teens about the risks of consuming alcohol during this time.
- Staff report