TSV Community Connections

Gratitude for 2017 and Intentions for 2018: Taos Ski Valley CEO shares his thoughts

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As the new year approaches, my family and I often take the time to reflect and give thanks. We feel so fortunate to call Taos our home and look forward to all the little things that make the holidays in New Mexico so special.

At Taos Ski Valley, we have much to be thankful for, starting with the talented staff who worked tirelessly to open the resort on Thanksgiving, and who dedicate themselves to giving our visitors the best experience possible. We’re also grateful to the dozens of local contractors, designers, and suppliers, including Vigil Asphalt and Gravel, Diamond Finish Construction, Gecko Landscaping, Darwin Electric, Los Griegos Studios, and LDG Architects, to name just a few. They helped us build our new children’s center and state-of-the-art-learn-to-ski terrain, which will serve as a hub of family memories and delight for our guests. And we’re thankful to you – our local community – who have connected with us, made your voices heard and helped influence the revitalization of the ski resort, while also cheering us on along the way. The community’s engagement is vital to helping Taos Ski Valley improve its facilities and experience while preserving the soul and character of this special place.

As we look to 2018, we have several resolutions. The first is to further enhance our commitment to our local eco-systems and sustainability. The ski resort is integral to the health of the local watershed and land protection, and it impacts your way of life. Already we’ve opened one of New Mexico’s first LEED (Leadership in Energy and Environmental Design)-certified hotels in The Blake, taken strides in reducing our greenhouse emissions 20 percent by 2020, and made investments to reduce waste including eliminating all plastic water bottles, recycling our restaurants’ wine corks and glass bottles.. We are committed to doing more in 2018 to keep the streams healthy and to protect public lands – all of which affect the daily lives of the people in and around our community.

Additionally we plan to further expand our philanthropic giving in the state. In 2017 we donated more than $500,000 to 25 non-profits in Taos County and across New Mexico. As the only ski resort in the world to achieve the highly stringent B Corp certification, we take our role of giving back seriously. We invite you to the Farmhouse Café and Bakery on the first Wednesday of each month to learn more about our Community Ties program, which fosters an ongoing dialogue about the needs of our neighbors.

We’re hopeful going into the new year. As an independent ski resort in a rapidly consolidating industry, we have a history we cannot ignore and a duty to our staff and region. Our independence gives us the flexibility to create a resort that responds to the unique identity of our community. It is with deep appreciation of our rich culture that Taos Ski Valley thanks you for not only making Taos a desirable destination, but also a home with heart and soul.

David Norden is the CEO of Taos Ski Valley, Inc. Join him each month as a guest columnist providing a ski valley community update.

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