Harwood partners with online service

By Tempo staff
Posted 3/22/08

The University of New Mexico's Harwood Museum of Art in Taos will be participating in the upcoming launch of MutualArt.com, which is referred to in a press release as "a revolutionary new online information service" officially launching in March …

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Harwood partners with online service

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The University of New Mexico's Harwood Museum of Art in Taos will be participating in the upcoming launch of MutualArt.com, which is referred to in a press release as "a revolutionary new online information service" officially launching in March 2008, following two years of research and development.

“We have created an innovative new art service combining the best features of Google, Bloomberg and LexisNexis,” said founder and CEO, Moti Shniberg, “and we are absolutely thrilled that the Harwood Museum of Art has joined as a museum partner.”

The Harwood’s Acting Director Deborah McLean said, “The Harwood Museum of Art is excited to be part of wonderful group of museums we look forward to participating in this innovative program. We are thankful to have this opportunity to be involved in the global museum community.”

MutualArt.com has secured partnership contracts with 150 museums worldwide, including Harwood, Guggenheim Museum, The Tate, Rijksmuseum, SFMOMA and the Whitney Museum, as well as many of the world’s leading galleries, according to the site’s press information. The site provides a neutral platform for these partners to increase exposure and promote their exhibitions and events to a global audience.

“It’s unprecedented for so many leading museums to come together with leading art galleries and publications,” former SFMOMA Director David Ross said. “It’s great to see the latest web technologies deployed to engage and build the arts and culture community.”

The Harwood will offer a complimentary subscription to the site to its Alliance members, “providing clear value and a new educational benefit as part of their standard membership package,” the release states. “Trustees and staff will also receive complimentary subscriptions.”

MutualArt.com states that the technology behind the vision offers “a better alternative to surfing the web for current and historical art information. Art enthusiasts typically spend a lot of time searching dozens of Web addresses and journals to find out what’s going on in the art world. Now, Mutualart.com promises to find the latest art news and events from hundreds of sources and bring the information directly to your desktop.”

MutualArt.com is powered by proprietary state-of-the-art semantic Web technology, uniquely filtering vast quantities of diverse art information, so that only information relevant to users’ tastes and interests is delivered daily, the site press states. “MutualArt.com includes the world’s largest database of over 500,000 art related articles from over 250 quality magazines, newspapers, journals and exhibition catalogues. More than half of these are not available through search engines on the Web.”

MutualArt.com was conceived and developed by international entrepreneur Moti Shniberg, who previously founded image technology pioneer, ImageID and the innovative and acclaimed Artist Pension Trust. Founded in 2003, APT now operates in 40 countries, with 700 artists participating in trusts based in New York, Los Angeles, Mexico City, Beijing, Berlin, Dubai, London, and Mumbai. Prior to its public launch in March 2008, MutualArt.com accepted members for its beta site from its partner organizations and supporter museums. A preview of MutualArt.com launched at Art Basel Miami Beach to top collectors and art professionals, including museum partners.

For more, call the Harwood at (575) 758-9726, ext. 105.

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