Coachella, Burning Man, Lollapalooza, SXSW: The outdoor music festival season is definitely in full swing and drawing crowds that get bigger with each passing year.
Out of hundreds of festivals across the country, the estimated 2015 attendance at just the 10 most popular ones exceeded 2 million people, according to Forbes. And Nielsen Music noted the typical festivalgoer travels an average of 907 miles to attend an event.
In Taos, there is the Taos Mesa Brewing Mothership, where you can avoid the enormous crowds, the long drives, the pricey tickets and still have everything that makes festivals so appealing — multiple days and nights of music, a lively community, an upbeat party energy – all right here in your own hometown.
This weekend, the Taos Mesa Brewing Mothership, located at 20 ABC Mesa Road, off U.S. 64 west, will host the first Coalescence Festival, a three-day, two-night event full of “electronic music and connectivity,” according to the website of Stimulus Entertainment, the production company.
Tickets will be available at the door, and camping is included in the price. However, if you plan to camp in your vehicle, there will be an additional charge. For event and camping information, visit coalescencefest.com or taosmesabrewing.com.
The festival kicks off on Friday (July 7) with an opening ceremony in the afternoon. The music continues Saturday and Sunday.
Headliners include AtYya, of whom the Huffington Post said, “Atyya’s music has found a home in the ears and hearts of the transformational festival community and is deeply immersed within the bass music culture. His one-of-a-kind style boasts dynamic beats paired with crisp sounds that morph and grow like living organisms.”
Rounding out the main stage performances are Elevated Mind, Spoken Bird, Devin Kroes, Alejo, Dubvirus, Supertask and Droplitz.
A second stage will feature up-and-coming local talents Adem Joel, Astrologic, Big Nik, Bowra, Braller, Cap’n Swivler, Dylan Stevens, I Cite, Galaxy, Ink Box, Kanizzle, Kid Konsume, Krunkle Tom, Mandelbot, MeloD, MIW, The Monogahela, Mtn Menace, Otterspace, Purpetual, Radioface, Ras Daws, The Rev, Sk1pz, Squoze, Tasstik and TriLLwax.
Food, beverage, art and handmade items of many kinds will be available for purchase.
“Our mission is to provide next-level entertainment taking form as outdoor music festivals, shows in town and other creative collaborations. Fueled by music, we incorporate many various styles of expression into our productions,” said Brett Waller, who founded Stimulus Entertainment with his partner, Mariah Gutierrez.
Gutierrez said, “By growing together, we create an energy that is exponentially greater than our own. The combined energy of various unique perspectives tends to result in a progressive environment that allows creativity to truly flourish. We strive to bring communities together and take delight in the artistic expression that develops.”
According to Gutierrez, “In producing our first outdoor festival, we couldn’t have found a better spot than Taos and the Mothership. It has everything we need to share our love of music and provide people with a good time at our music, arts and camping event.”
No one is more aware of the festival scene’s burgeoning popularity than Dan Irion, co-founder of Taos Mesa Brewing. “Festivals are anti-arena; you’re not stuck in a seat, you can hang out with like-minded people and just enjoy.”
Irion has watched firsthand the explosive growth of the brewery’s signature festival, which has become a premier spring event in Northern New Mexico and Southern Colorado. “The success of things like Music on the Mesa and other multiday events we’ve hosted shows that Taos is ready to be a festival destination, and we’re working on making our grounds even more functional for these kinds of events.”
Multistage capabilities, campgrounds and the nearby Hotel Luna Mystica support the festivals, as well.
“When we consider the overall feasibility of the entire complex, [we include] Hotel Luna Mystica in it because of their 11 vintage Airstreams for rent and the 1,000-plus camping capacity. We are already getting requests for next summer to host even more multiday events,” said Irion.
There are still more multiday festivals planned for this summer at the Taos Mesa Brewing Mothership. Look for the Baton Rouge Blues Fest and Unannounced Leftover Salmon Weekend in August; the Venice Fest and the Jumpsuit Family Gathering will fuel your September.
For information, call (575) 758-1900.